Joe looks after how Marshall Harmony shows up in the world: the brand, the content, the photography, the video and the digital presence. A professional photographer and videographer, he shoots the company's own imagery and film, and he is studying for a digital marketing degree through an apprenticeship with Aston University alongside the role, bringing marketing thinking the business had never had before.

His job, as he sees it, is simple. The substance was always there. He makes sure people can see it. If there is a camera at a Marshall Harmony event, he is usually the one holding it.